Education is key for the next generation of risk takers.

What is Hidden Genius Program?
We’ve teamed up with the Hidden Genius Project a nonprofit that mentors and empowers young Black males in Oakland and throughout the Bay Area in software development, computer science, entrepreneurship, and leadership training. 
Why Oakland?
We believe that making the world a better place should start at home. Oakland, California, is not only where we work, but where we live and play. Many Oakland schools lack some of the basic educational tools. In fact, many teachers regularly spend their own money to provide essential items their students need. 

You’re a Fashion Company Why Not Donate Clothes?
It’s true we are a fashion company, but if we didn’t have a great education Rockridge probably wouldn’t exist. What kids really need are the materials and tools that make learning an engaging and enriching experience. Giving away clothes is cool, but ensuring kids have access to a quality education has a much bigger impact, and that’s our goal.