Rockridge is a brand created by Sociologist, Entrepreneur and Creative Director, Randy Wells. He has over 15 years of marketing and creative direction experience in retail. Based in Oakland, the brand is known for offering a new kind of luxury rooted in American staples with a slightly subversive twist.

Combining elements from the world of tailoring and streetwear, Rockridge offers a fresh perspective on apparel specifically for today’s entrepreneurs. Our apparel is intentionally designed to be versatile and keep you effortlessly stylish from home to the office and everywhere in between.

Rockridge has developed a cult following that includes Grammy award winners, entrepreneurs that have disrupted transportation, and other luminaries from the worlds of academia, film, music and creativity.


Great design and craftsmanship is at the heart of what we do. We aspire to create beautiful, versatile apparel that is made to last and keep you polished all day. Every season we design a succinct collection around your lifestyle. Fabrics are selected from the finest mills and every garment includes smart distinct details that rival the most prestigious luxury brands. Every decision we make is intentional and with the purpose to make you feel and look your very best.


Community is at the center of the Rockridge ethos. More than building a brand we are building a movement and we are proud to partner with a wide range of organizations and like minded creatives and entrepreneurs that share our vision. These have included business incubators such as: ICA Fund, ESO Ventures, artists like Manidraper, Kevin Allen, Decal Ninja, Mimi Tempest and others.

We are a small, diverse, yet mighty brand. We invite you to discover our world, and to join us. Never Settle.



Rockridge Enterprises, Inc. (referred to throughout as “Rockridge” or “we” or “us”) respects your privacy. This Privacy Policy applies to personal information we collect on rockridgesf.com (the “Site”) as described below. The policy explains how we collect and use this information and with whom we share it. Please know that we will never share, sell or rent your information to third parties for their direct marketing purposes. 

We may update this Privacy Policy from time to time without prior notice to you. If we make changes, we will notify you by revising the date at the top of the policy or by providing more prominent notice, as appropriate.

Information We Collect From You

We collect personal information from you when you: (1) purchase products from us; (2) register for and use an account on rockridgesf.com; (3) participate in a promotion or survey; (4) contact us for customer service or any other reason; or (6) otherwise use this Site or provide information to us. The information we collect may include your name, email address, phone number, billing and shipping addresses, details on the items you have purchased or returned, date of birth, gender, payment information, product preferences and other information you elect to provide to us. We may also obtain information about you from other sources. 

We may combine your information with information we receive about you from other sources, such as address update services.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

Please note that our Site is hosted in the United States and is intended for our customers in the United States. If you access the Site from a location outside of the United States, you acknowledge that the information you share is sent to the United States, a jurisdiction that may not provide the same or equivalent level of data protection laws as those of your country of residence.

How Do I Withdraw My Consent

If you would like us to not collect information you have specifically allowed us to collect, you may withdrawing your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at contact@rockridgesf.com or mailing us at:


Attn: Privacy Compliance Department

484 Lake Park Ave, Suite 531

Oakland, CA 94610

Disclosure of Your Information

We may disclose your information to the following: (1) to any person who, in our reasonable judgment, is authorized to receive your information as your agent; (2) to our third party vendors and payment providers so that they may provide support for our internal and business operations, including for the handling of data processing, data storage, surveys, research, internal marketing, delivery of promotional and transaction materials, and our Sites maintenance and security; (3) as required by law or ordered by a court, regulatory, or administrative agency; (4) as we deem necessary, in our sole discretion, if we believe you are violating any applicable law, rule or regulation, or are otherwise interfering with another's rights or property; (5) to enforce our Terms of Service, this Privacy Policy, and any other applicable agreements or policies provided on our Site or by us; (6) to any acquired or acquiring business as a result of a sale, acquisition, merger, consolidation, reorganization, bankruptcy, or other corporate change; (7) to enforce or protect our rights; and (8) to any companies we are affiliated with.

Safeguard of Information

While we use our best efforts to safeguard your information on our Site, we cannot ensure your information will only be disclosed as described in this Privacy Policy. You use our Site and our services at your own risk and we make no promises or guarantees that your information will remain private. You expressly agree that we will not be responsible for damages directly or indirectly caused by an unauthorized third party’s ability to access, use, sell, loan, or otherwise disseminate your information if it is obtained from us or our Site.

Member Content

You are wholly responsible for any content that you provide to us or our Site or that you transfer to other users of our Site (collectively, “Member Content”). Your Member Content is posted on our Site and transmitted to other users of our Site and our services at your own risk. We cannot control the actions of other users of our Site with whom you may choose to share your Member Content or other information. You expressly acknowledge and agree that we do not accept responsibility for any circumvention of any privacy settings or security measures contained on our Site. As a result, we cannot, and do not, guarantee your Member Content or other information will not be viewed by unauthorized persons or entities. Even if you choose to remove your submitted Member Content, copies of such content or your information may remain viewable in cached or archived pages, or may have been copied by other users.


We use "cookies" and other tracking technologies, which sometimes distinguish you from other visitors to this website, to understand better how you interact with our Site and email communications. A cookie is a small file that may be stored on your computer or mobile device when you visit a website. Cookies enable our Site to recognize your device upon future visits. By using cookies and other tracking technologies, we may: (1) remember you when you return to our Site; (2) keep track of your order as you shop our Site; (3) preserve your shopping cart; (4) grant access to the secure parts of the Site; and (5) monitor, improve and customize our web content, our products and services and our promotional and advertising activities. You can manage, refuse or block cookies and other tracking technologies at any time through the settings in your web browser. However, by doing so, you may not be able to access or use certain features of our Site.

We and select service providers, including but not limited to our storefront service, Shopify, may collect personal information about our visitors' online activities over time and across third party websites through the use of their cookies and other tracking technologies. Some web browsers and devices permit you to broadcast a preference that you not be tracked online.

Notice to Minors

You must be at least 13 years old to use our Site. We do not knowingly collect personal information from children under 13. If you are under 13, please do not send any information about yourself to us, or to anyone else through our Site. If we learn we have collected any personal information from anyone under 13, we will immediately delete that information per the requirements of the Children’s Online Privacy Protection Act and any other applicable laws. If you believe we have received information from or about a child under 13, please contact us at contact@rockridgesf.com.

If you are under 18 years old, you may use our Site and become a Member, but you must get approval and permission from your parent or guardian before ordering any Products.

Rockridge is Operated in the United States

Our Site is operated in the United States. If you are located in any other country or region, please be aware that any information you provide us will be transferred to the United States. By using our Site or our services, or otherwise providing us with your information, you consent to the transfer of your information to the United States. 

Special Notification for California Residents

Residents of California who have provided us with their information may request information regarding our disclosures, if any, of their information to third parties for direct marketing purposes. Such requests must be submitted to us at contact@rockridgesf.com or in writing at:


Attn: Privacy Compliance Department

484 Lake Park Ave, Suite 531

Oakland, CA 94610


California privacy rights requests must include the reference "Request for California Privacy Information" in the subject line and body of the message, and must include your email address or mailing address, if applicable, for us to send our response. This request may be made no more than once per calendar year. We reserve the right not to respond to requests that fail to follow the above instructions or are submitted to any address other than to the addresses specified in the paragraph above.

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at contact@rockridgesf.com or by mail at:


Attn: Privacy Compliance Department

484 Lake Park Ave, Suite 531

Oakland, CA 94610